MEET THE
FOUNDING DIRECTORS

Mark is also a founding director of Meta-LUCID Limited. He leads the firm’s business and marketing plans as well as advising on all areas of sales strategy for his clients. Focused on understanding how high performance can become a discipline in the B2B, complex, multi-relationship sales environment. Investigating sales organisations as complex adaptive systems (CAS) and how luck and randomness can affect performance at both an individual and organisational level. How to approach the learning and developmental needs of sales leadership that drives affirmative and predictable performance improvements with a “fluid future state” mentality. Constantly in search of innovators and boundary spanners who need to experiment and gain purposeful knowledge. Mark is also certified Fellow at the Association for Business Psychology (FABP), and Fellow at the Royal Society of Arts (FRSA).